Our Services

We devote our working lives to research. We ask questions. We solve problems. We are the seekers, the communicators, the knowledge-hungry experts who will help you understand people and behaviour.

Our primary focus is social identities and belonging; what makes people stick together, or fall apart, and how a knowledge of human evolution can help us better understand our deep seated need to belong.

Favourable rates are negotiable for third sector and charitable organisations whose work is related to ‘belonging’.

Bespoke research

We tailor research approaches to meet the unique needs of each project, ensuring the highest quality insights. Our bespoke research designs tend to integrate both qualitative and quantitative methods, offering a well-rounded understanding of human psychology, culture, and social behaviour.

For qualitative work, we specialise in using an ethnographic lens to appreciate cultural nuances, using fieldwork, interviews and dynamic focus groups to unpack trends. We bring a keen analytical eye to the stories behind the data.

For quantitative research, we employ robust statistical techniques, including survey design and analysis, data mining of large-scale datasets, and physiological measures such as biometric tracking analyses. These methods provide empirical insights into behavioral patterns and provide strong evidence for high end campaigns. Our work always ensures that data-driven decision-making is grounded in rigorous evidence with carefully considered methodologies.

Rigorous research for rapid timelines

Our collaborative, rigorous research projects uncover audience insights, loyalty drivers, belonging dynamics and cultural patterns — offering organisations evidence-led understanding, innovation and evaluation. While university research often struggles to keep pace with real-world campaigns and decision-making cycles, we operate on timelines that meet these demands, delivering work with academic precision and creative impact.

Advisory and development

Leadership coaching

Individual or corporate holistic coaching packages for senior leaders navigating complexity, identity shifts, burnout, or cultural challenges. A deeply personal, research-grounded space to strengthen clarity, resilience and purpose. Limited spaces available each year.

For those that value strong leadership built on balance and integrity.

Keynotes

Thought-provoking, story-driven talks from Dr Newson who has featured regularly on the BBC: themes include belonging, identity, loyalty, ritual, fandom, group dynamics and the science of transformative experiences. Past keynotes include Alcon, Nudgestock, Portland and more.

Ideal for leadership gatherings, away days, conferences and organisational events.

Bespoke workshops

Tailored sessions designed around your organisation’s needs — from cohesion, culture and psychological safety to loyalty, identity, ritual design and transformative experience. Highly interactive and grounded in behavioural science. A fresh take on team building from a world expert.

Challenging conversations, held safely and compassionately.

Expert media commentry

Sharp, media-ready expert commentary. With extensive experience in translating complex research into clear, compelling narratives, we ensure findings are jargon-free, accessible, and impactful for the general public. We help craft the right tone to align with your brand’s voice, fostering trust, credibility, and audience connection.

For press releases and public engagement.

Culture transformation programmes

Longer-term partnerships to help organisations shift culture, rebuild trust, strengthen belonging and design meaningful shared practices. Building a bespoke programme of evaluation, diagnostics, workshops, coaching and leadership engagement to support real, sustainable change.

For teams ready to face what needs to change, and to grow through it.

Academic insight

Collaborative, expert feedback to strengthen your research and engagement strategies. We offer independent, constructive and encouraging feedback that refines methodology, sharpens reporting and optimises project direction — grounded in the latest research, scientific theory and decades of experience working with cultures around the world.

For developing projects, refining ideas, and ensuring research translates into meaningful action.

Bringing passion to projects

  • Boomtown: Research Tent delivery, with workshops and speakers over a 4-day festival

    See project

  • Sky Sports: Insight, how football is changing

    See project

  • Hyundai: 'Electric Journeys' on memory and the best driving experience

    See project

  • McGuigan Zero wines: how to navigate social situations when not drinking alcohol

    See project

  • Guinness: Workshop on human connection and ritual

  • Premier League: Insight, cultural impact of football

  • Old Parr: Immersion session, regional & cultural focus

  • Currys: 'Back of the Net' campaign

  • University of Cardiff: Pobl communication survey development

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  • Electrolux: How to reduce clothes washing

    See project

  • AEG: Energy saving switch, measuring family kitchen appliance use over two months

    See project

  • Motorway: Analysed data to link seat preferences and traits to wider personalities, nationwide coverage

    See project

  • bp & Premier League: 'Scan to Score'

  • Camerados: Long term consultancy on social connections

    See Project

  • Utility Warehouse: Energy switching personas

    See project

  • Museum of Infinite Realities: Science development

    See project

  • William Grant & Sons